Sherry has more than 25 years of experience in the acquisition space for both nonprofits and for profit businesses with 19 years dedicated to fundraising strategy, acquisition, retention and reactivation. During her career in non-profit fundraising, she has been a C-suite executive, a Director of Acquisition and Retention, a board member and an entrepreneur – she is an adaptable thought leader in all things F2F, operations, infrastructure and regulatory compliance. Sherry served as the President of the Board of Directors of the Professional Face-to-Face Fundraising Association and has been an active participant in efforts to increase ethical practice, sustainability, and effectiveness.