In our Arts & Culture category we present the award to The Walk Productions for the Little Amal campaign.
Little Amal is the 12-foot puppet of a 10-year-old Syrian refugee at the heart of The Walk. She has become a global symbol of human rights, especially those of refugees.
Since July 2021, Amal has travelled to 160 towns and cities in 15 countries and been welcomed by two million people on the street, including hundreds of artists and civil society and faith leaders, as well as by tens of millions online. Her journeys are celebrations of art and hope that draw attention to the huge numbers of children fleeing war, violence and persecution. Amal’s urgent message to the world is “Don’t forget about us”.
This global fundraising effort could serve as a case study in how remote work can be done efficiently, effectively and across multiple time zones. The team worked from hotel rooms, airports, train stations, theatres, coffee shops, behind the steering wheel of a car, on airplane tarmacs, and from their kitchens, bedrooms, living rooms and gardens. Well over 200 meetings were held over Zoom in a nine-month period. Two in-person fundraising events also took place in NYC.
Transparency, responsiveness, friendship and good humour have been hallmarks of this fundraising operation. The highly organised, mostly part time, team worked together to reach out to over 300 prospects, at a challenging time for a range of factors. Despite multiple declines from major multinational corporations (most often due to the avoidance/perception of corporate politicisation), the team persisted and managed to secure contributions for the project ranging from $25 to over $1 million from various sources including individuals, small family foundations, large international foundations and three companies.
In short, this fundraising effort was both a financial and a social success. It sparked a global movement for human rights and stands as a shining example of teamwork, creativity, and unwavering determination. We cannot wait to see where Amal goes next, congratulations!